In today's competitive auto market, car dealerships always seek an edge to drive sales and maximize customer engagement. The bad news is that dealerships miss 15-30% of phone calls, on average. That can easily add up to 5-6 figures in missed opportunities per month. The good news is that with the rise of advanced technologies, especially generative artificial intelligence (AI), dealerships can optimize their phone calls to capture more leads and convert them into appointments. Let’s dive into how generative AI can rescue phone calls for car dealerships.
But first, what is generative AI?
Before diving into the benefits, it's essential to understand what generative AI is. In a nutshell, generative AI systems can rapidly and creatively produce content—whether it's text, images, or even voice. These AI models are trained on massive amounts of data and can generate information that wasn’t part of their training set. This capability offers immense potential for car dealerships in terms of optimizing phone calls and other communication channels.
Dealerships of the future will be powered by AI
Imagine a dealership equipped with a 24/7 intelligent agent who supports all departments, from sales to service to the front desk. This agent offers customers a new level of service, beyond the pre-programmed responses of traditional interactive voice assistants. Instead, this new agent speaks naturally like a human, answering questions, explaining complex features, and scheduling appointments. And critically, since this agent works for you 24/7, she serves as your first line of defense so that you never miss a phone call ever again. Regardless of whether your entire BDC is on vacation or you have customers calling in at 2:00 AM.
Meet Mia: your top sales and service agent
Mia is a cutting-edge conversational AI agent designed specifically for automotive dealerships. Mia understands everything callers say and holds fluid, open-ended conversations so that they convert to appointments without human intervention. Dealerships with Mia will never have to worry about missing phone opportunities again. But Mia’s capabilities extend beyond fast responses. As an advanced AI solution integrated directly into your systems, she knows her dealership's inventory and appointment details, explains car features, and schedules appointments all by herself. Mia is very comfortable engaging with customers to address their needs promptly and efficiently. On top of that, Mia is always in a positive mood (and might even banter with a joke occasionally). This new AI capability marks a significant stride forward in automation technology. With Mia, auto dealerships can operate around the clock, offering responsive, intelligent service at all times.
A new competitive advantage
The auto industry, like many others, is witnessing a paradigm shift with the integration of advanced technologies. Generative AI offers car dealerships a unique opportunity to optimize their phone call operations, ensuring they not only capture every phone lead but also successfully convert them into appointments. Adopters of conversational agents like Mia will be at a distinct advantage against other dealerships, setting a new industry standard for client experiences and driving their businesses towards unprecedented growth.
Want to learn more?
Eager to discover how Mia can modernize your auto dealership? Request a demo here and see for yourself how conversational AI can automate phone lead capture and conversion and empower your staff to focus on higher-order priorities.