Meet Mia at NADA 2026 – Booth 6568N • Feb 4–6 in Las Vegas

The AI Super Employee Built for Automotive Retail

Replace fragmented tech with the AI platform built to deliver ROI from the first conversation.

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Mia your agent at every step

Announcing our
$20M Series A

Bringing total funding to $29M to accelerate the next chapter of dealership AI with top-tier investors.

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Backed by
Our AI-powered solutions

Every conversation, powered by one AI

Mia powers inbound and outbound customer conversations across every dealership department.

Reception

Answer every call, every time, 24/7/365

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Mia's customer avatar - DEMO
Stacey

What time do you open?

Mia avatar - DEMO
Mia

Our service department opens at 7:00 AM and our sales department opens at 9:00 AM.

Mia's customer avatar - DEMO
Stacey

Great, and what’s your address?

Sales

Never miss a single lead with your always-on sales assistant

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Mia's customer avatar - DEMO
Caleb

I was looking at your website and saw a black Lexus RX350 I like. The stock number is 35021 – is it still on the lot?

Mia avatar - DEMO
Mia

Yes, we still have that vehicle in our inventory. When would you like to come in for a test drive appointment?

Mia's customer avatar - DEMO
Caleb

Tomorrow at 10:00 am

Mia avatar - DEMO
Mia

You’re all set. We’ll see you tomorrow at 10:00 am.

Service

Drive more appointments & keep your service lanes booked

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Mia's customer avatar - DEMO
Kyle

I need to schedule an oil change.

Mia avatar - DEMO
Mia

Got it! Is this for your 2024 Toyota Sienna or your 2023 Jeep Wrangler?

Mia's customer avatar - DEMO
Kyle

The Wrangler.

Mia avatar - DEMO
Mia

What day and time would you like to bring your Wrangler in for an oil change?

Outbound

Proactively follow up with sales & service customers at scale.

Mia avatar - DEMO
Mia

Hi this is Mia with Eclipse Autos. Your vehicle has an active recall, and we’d like to schedule an appointment to resolve it.

Mia's customer avatar - DEMO
Minie

Can I bring it on Friday morning?

Mia avatar - DEMO
Mia

We have availability at 9:30 AM or 11:30 AM. Which time works best for you?

SMS Rescue

Rescue dropped & missed service opportunities via text.

Mia avatar - DEMO
Mia

Hi, this is Mia following up from Eclipse Autos. Did you still need to book your tire appointment?

Mia's customer avatar - DEMO
Lacey

Sorry, I went through a tunnel. Yes, please book the tire appointment for Thursday at 11:00 AM.

Mia avatar - DEMO
Mia

No problem. You’re all set for your tire appointment. We’ll see you Thursday at 11:00 AM.

Parts (Coming Soon!)

Streamline Parts Requests & Keep Your Counter Moving

Mia's customer avatar - DEMO
Stacey

What time do you open?

Mia avatar - DEMO
Mia

Our service department opens at 7:00 AM and our sales department opens at 9:00 AM.

Mia's customer avatar - DEMO
Stacey

Great, and what’s your address?

Mia's customer avatar - DEMO
Caleb

I was looking at your website and saw a black Lexus RX350 I like. The stock number is 35021 – is it still on the lot?

Mia avatar - DEMO
Mia

Yes, we still have that vehicle in our inventory. When would you like to come in for a test drive appointment?

Mia's customer avatar - DEMO
Caleb

Tomorrow at 10:00 am

Mia avatar - DEMO
Mia

You’re all set. We’ll see you tomorrow at 10:00 am.

Mia's customer avatar - DEMO
Kyle

I need to schedule an oil change.

Mia avatar - DEMO
Mia

Got it! Is this for your 2024 Toyota Sienna or your 2023 Jeep Wrangler?

Mia's customer avatar - DEMO
Kyle

The Wrangler.

Mia avatar - DEMO
Mia

What day and time would you like to bring your Wrangler in for an oil change?

Mia avatar - DEMO
Mia

Hi this is Mia with Eclipse Autos. Your vehicle has an active recall, and we’d like to schedule an appointment to resolve it.

Mia's customer avatar - DEMO
Minie

Can I bring it on Friday morning?

Mia avatar - DEMO
Mia

We have availability at 9:30 AM or 11:30 AM. Which time works best for you?

Mia avatar - DEMO
Mia

Hi, this is Mia following up from Eclipse Autos. Did you still need to book your tire appointment?

Mia's customer avatar - DEMO
Lacey

Sorry, I went through a tunnel. Yes, please book the tire appointment for Thursday at 11:00 AM.

Mia avatar - DEMO
Mia

No problem. You’re all set for your tire appointment. We’ll see you Thursday at 11:00 AM.

INTEGRATIONS

Mia Integrates with All the Dealership Tools You Rely On

Dealership Management System (DMS)

CRM / Lead Management

Service & Scheduling

Inventory Analytics & Management

Testimonials

Real Dealerships. Real Success.

"Mia makes everybody's job easier. There are no missed phone calls anymore, so to me, Mia is working 100%."

Paul S.

Parts & Service Director, McPeeks CDJR

41K+
Calls handled by Mia in 2025
1.9K+
Service appointments booked by Mia in 2025
3K+
Sales leads generated in 2025

“We have had nothing but success with Mia and the entire team that helps grow this amazing product. Mia isn't a replacement for staff, it is a true partnership with our team to grow our business and streamline our processes.”

Josh Utley

Service Manager, Earnhardt CDJR

$300K+
Generated from 374 after-hours appointments*
76%
Of service calls turn into booked appointments*
450+
Human hours saved by Mia*
WHY MIA

Leverage the Power of AI Tailored to Meet Your Dealership’s Specific Needs

Without Mia

  • 15-30% of customer calls go unanswered, resulting in significant lost revenue and frustrated customers.
  • Service advisors and BDC reps spend hours on routine inquiries, limiting time for high-value customer interactions and sales opportunities.
  • Staffing challenges and high turnover rates (up to 80% annually) create inconsistent customer experiences and expensive retraining cycles.
  • After-hours and weekend inquiries remain unaddressed until the next business day, by which time customers often move on to competitors.

With Mia

  • 100% of calls answered at any hour, converting missed opportunities into appointments and increasing revenue by $50K+ monthly.
  • Staff freed from routine communications to focus on in-person customers and complex issues, improving both efficiency and job satisfaction.
  • Consistent, knowledgeable responses across all channels regardless of staffing challenges, maintaining brand standards and customer experience.
  • 24/7 availability captures after-hours inquiries, scheduling appointments and answering questions when competitors are closed.
LANGUAGES

Mia speaks multiple languages

Mia naturally detects customer language, no "press 2" necessary.

Man and woman talking on the phone with automated assistant Mia responding in Spanish and English.
Dealer Voices

Discover How Mia is Transforming Dealership Sales & Operations

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Car dealership showroom scene with salesperson and couple, overlay showing 'mia' logo and text indicating revenue up and costs down.
Resources

News & Insights on AI for Dealerships

Mia Labs Raises $20M Series A to Power the AI ‘Super Employee’ Behind 350+ Dealerships

The new round brings total capital raised to $29 million and accelerates product innovation, team growth, and continued expansion for the AI-native communications platform built specifically for automotive dealerships.

AI-Powered Texting Best Practices for Dealerships

Learn top tips for dealerships using AI texting to recover missed calls, boost engagement, and improve service communication.

Conversational AI Myth-Busting: What’s Fact and What’s Fiction for Dealerships

Cut through the noise around AI in automotive retail. This post breaks down the real differences between outdated “AI” and today’s conversational AI built for dealerships.

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Transform your dealership sales & operations with AI

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